Who we are
New Roots Capital was founded by passionate entrepreneurs who believe that good, healthy products should be accessible to everyone. From wholesome foods to innovative, wellness-focused goods, we are committed to creating real value for the general public. Our mission goes beyond investment—we actively seek opportunities that promote health, sustainability, and integrity, while supporting businesses that make a positive difference in people’s lives and the communities they serve.
Our founders bring deep expertise in e-commerce and scaling businesses, enabling us to help partners grow faster, smarter, and more sustainably. With a strong network of industry connections, we streamline processes, open doors to collaborations, and provide strategic guidance that delivers measurable results. This unique combination of experience, resources, and passion positions New Roots Capital as a trusted partner for businesses ready to achieve their full potential without compromising on their values.
Contact us
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