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New Roots Capital partners with passionate entrepreneurs to scale their businesses. We provide capital investment, business strategy, and market connections to help you grow faster and more sustainably — without losing the heart of what makes your business unique.
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We focus on ethical, health-focused, and visionary businesses. If your products or services make a positive impact on people’s lives, we’d love to explore how we can help you reach more customers.
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Not at all. We work with businesses at various stages — from homegrown ventures ready to scale, to established SMEs looking for their next big leap.
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It starts with a conversation. We’ll:
Learn about your business, goals, and challenges.
Identify the key growth opportunities.
Work with you on a tailored plan that may include funding, operations support, and marketing strategy.
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No — funding is just one part of what we do. Our true value comes from strategic guidance and industry connections that open doors to new markets, distribution channels, and partnerships.
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We focus on sectors that promote health, wellness, sustainability, and ethical growth — from food and beverage to lifestyle products and wellness services.
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That’s okay. We also provide consulting and mentoring to help you prepare your business for future growth and investment opportunities.
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While we’re based in Malaysia, we’re open to working with businesses across Asia and beyond — especially those that align with our mission.