• New Roots Capital partners with passionate entrepreneurs to scale their businesses. We provide capital investment, business strategy, and market connections to help you grow faster and more sustainably — without losing the heart of what makes your business unique.

  • We focus on ethical, health-focused, and visionary businesses. If your products or services make a positive impact on people’s lives, we’d love to explore how we can help you reach more customers.

  • Not at all. We work with businesses at various stages — from homegrown ventures ready to scale, to established SMEs looking for their next big leap.

  • It starts with a conversation. We’ll:

    1. Learn about your business, goals, and challenges.

    2. Identify the key growth opportunities.

    3. Work with you on a tailored plan that may include funding, operations support, and marketing strategy.

  • No — funding is just one part of what we do. Our true value comes from strategic guidance and industry connections that open doors to new markets, distribution channels, and partnerships.

  • We focus on sectors that promote health, wellness, sustainability, and ethical growth — from food and beverage to lifestyle products and wellness services.

  • That’s okay. We also provide consulting and mentoring to help you prepare your business for future growth and investment opportunities.

  • While we’re based in Malaysia, we’re open to working with businesses across Asia and beyond — especially those that align with our mission.