The Family Business at a Standstill

When Aaron started his business, he built it with the people he trusted most—his relatives. In the early days, it worked beautifully. Everyone knew their roles, the business was steady, and life felt good. As the company grew, Aaron dreamed of taking it to the next level—expanding into new markets, introducing new products, and modernizing operations. But as soon as he began pushing for change, the resistance started.

Some relatives refused to step out of their comfort zones. They rejected new responsibilities, openly challenged his decisions, and ignored his vision for growth. Without proper HR tools or processes—no performance improvement plans, no accountability frameworks—Aaron found himself unable to address the problem. His hands were tied. The business was profitable but stagnant, and every attempt to move forward met a wall of opposition. What was once a thriving family business now felt like a cage.

This is where we come in. At New Roots Capital, we don’t just provide funding—we bring structure, strategy, and accountability to help you break through the walls holding your business back. If you’re ready to move forward, talk to us.